December 5, 2019 (Dubai)
In an article by Institutional Investor, Greenstone Equity Partners was highlighted as the top placement agent based on funds closed from the beginning of 2018 through June 30, 2019. Greenstone assisted 32 funds in attracting a total $17.9 billion over that period, according to Preqin’s December 2019 League Tables special report on Prominent Placement Agents. Preqin is generally recognized as the alternative fund industry’s leading source of data and intelligence.
The article concluded that established managers who used placement agents had more success in exceeding their fundraising targets compared to those going it alone. Placement agents, based on experience, are a key component to meeting and exceeding capital raising targets by matching fund managers’ strategy to investors, anticipating potential due diligence concerns, and guiding the achievement of goals.
Read the full article on Institutional Investor: These Firms Are Helping Managers Beat Their Private Capital Fundraising Goals
Research based on: Preqin’s 2018-2019 league tables